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Inbound Marketing Forgets Your Best Audience | CMI

If you focus all your efforts on inbound marketing, you are missing a large opportunity. Let’s discuss – Content Marketing Institute

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“Following an inbound marketing approach, for most organizations, is actually quite sensible. The problem is that far too many enterprises and small businesses focus on inbound marketing as the primary strategy (bringing in new customers), and loyalty and retention initiatives (focusing on current customers) as secondary.” ..quoted from article….