Only 18% of B2B manufacturers are effective at content marketing. Why? And what’s one tactic that they rate especially effective? – Content Marketing Institute
Read the full article at: contentmarketinginstitute.com
B2B Manufactures seem to have a very hard time seeing the value of content marketing. For example many do not realize how many of their potential customers may be on Twitter. In additional content marketing can identify new markets for a manufacturers unique or specialized capabilities.