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Marketing

How to Validate Demand for Content Before Creating It | Sujan Patel

Since I’ve been working in this industry, I’ve produced and overseen the production of a lot of content. Am I proud of it all? Has it all been successful? Heck no. But do I regret working on content that hasn’t achieved what I wanted, or what I expected it to? Not. At. All. No one …
Marketing

The Secret Your Website Traffic Might Be Trying to Tell You | CMI

....When it comes to content marketing, an unseen message in your website traffic could open a new approach to content. According to the participants in CMI’s recent B2C content marketing roundtable, looking for ways to reach the audience that you have — even if it’s not the audience you wanted — may provide a path to new insights and activities.....
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