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The Babel Fish & Why Content Syndication is the Biggest Digital Challenge for Packaged Goods Manufacturers | SyncForce

Republished with permission.

The Babel Fish – For those who haven’t read The Hitchhiker’s Guide to the Galaxy (or seen the movie): the Babel Fish is an imaginary fish from outer space that translates any language to any other. All you have to do is put it in your ear, and you will be able to have conversations with anyone in the entire universe…

…The two dominant forces in the world of packaged goods manufacturers today are globalisation and digitalisation. You might think that those two trends combined would result in a higher level of standardisation, for example in the way product information is shared. In reality, the opposite seems to be the case.

Getting content into digital channels is rapidly evolving to be the key challenge most manufacturers face today. Some manufacturers even have teams of 30 to 40 employees that spend all of their time on delivering the right digital content to retailers in the right format.

The answer to this challenge is product content syndication. Implemented well, content syndication can take care of providing correct and complete product portfolio content (product information and digital assets) to all your customers. Content syndication holds the promise of being the industry’s ‘Babel Fish’ – translating product information to any required format, including rich content like photography and video.

For those who haven’t read The Hitchhiker’s Guide to the Galaxy (or seen the movie): the Babel Fish is an imaginary fish from outer space that translates any language to any other. All you have to do is put it in your ear, and you will be able to have conversations with anyone in the entire universe.

The Babel Fish is and will always remain science fiction.  But…

…Continue with the full article and resources at:SyncForce

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